The Resource
April 2011
It’s April. The month where we finally shake off the winter doldrums, revive our gardens and start to plan for real summer fun. The other beautiful thing about April is it’s the most hopeful month of year. Instead of looking back, we collectively spend these thirty days imagining what’s next. What could be. And what we could do to realize our dreams. So before we kick off this next newsletter and share all the news, trends and marketing tips you need to move your business forward, we hope that you’ll take a moment and think of all that you want to accomplish in this time of transition. And, if the people of AOR can help you realize your goals please let us know.
Hunter. Gatherer. Shopper.
via AdAge
Man has come a long way over the years. He started human history by inventing the wheel and fending off saber-tooth tigers. A few years later and he’s filing incomprehensible tax returns and building gazebos on the weekend. While most of us are no longer dragging our knuckles around town, the social behavior of modern man hasn’t changed that much over thousands of years. Advertising Age recently published an article detailing how the skill set man used thousands of years ago on the African plains is still being employed in the shopping aisles of America. For example, men like to shop just like they used to hunt, effectively stalking their future purchases over repeat visits to the store. Beyond an interesting read, this article is a must-read for marketers looking to understand the mind of their male customers.
Agog over Lady Gaga’s Social Media Success
via theNextWeb
To call Lady Gaga a pop culture phenomenon would be missing the point. She’s become so much more than that, becoming the most followed user on Twitter and garnering more than 30 million “Likes” on Facebook. While her music and her penchant for wearing dresses made exclusively from flank steaks surely played a role in her stratospheric ascent, it was a carefully managed social media marketing program that helped power her success. As users transitioned away from MySpace to Facebook and Twitter, Lady Gaga made the move with them, using the key attributes from both platforms to interact with her fan base more efficiently and effectively.
Get a detailed review of Lady Gaga’s approach to social media.
Fourth and Long
via Business Insider
There’s a growing concern that we might have to go without Sunday and Monday night games this coming fall. This labor dispute is more than just a disappointment for fans of the NFL – it could mean a net loss of $3-4 billion dollars in advertising revenue for television networks and marketers alike. That’s billion with a B. For a fragile economy still struggling to build momentum, this lockout couldn’t have come at a worse time. Not that there’d ever be a good time to fumble the football away.
Discover what the NFL Lockout is and what it could mean to marketers going forward.
B-2-Beyond Facebook and Twitter
via Social Media B2B
Speaking of social media, many B-2-B companies don’t know how many outlets and services they have at their disposal. There’s already a full roster of sites purposefully designed for B2B promotions, with more being added each day. Most are free, and those that do charge are affordably priced. Just like that, you have more B-2-B marketing options than you might have known even existed. We told you April was going to be a good month!
Get the tools you need for your B2B social media strategy.
And hey, let us know of your experiences integrating these platforms into your plan! If you need help getting started in social media marketing or anything else, give us a call at 303-871-9700, or email our Account Director, Matt Keeney, at matt@thinkaor.com.
Insider Tip - Elena Mlotkowski, Amazing Account Juggler
When it comes to integrated marketing communications, are you making the most of your advertising dollars? Through the creative use of a variety of marketing channels, (like email marketing, unique direct mailers and social media) we at AOR have created proven integrated marketing campaigns that will grab your audience’s attention and keep them engaged and excited about your brand. . We’d love to help create the most effective integrated marketing campaign for your company and brand. To schedule a time to talk, call me at 303-871-9700, or send me an email at Elena@thinkaor.com.