The Resource
January 2011
2011. We’re a few weeks into the New Year and it’s still a surprise to see the number in print. Two thousand eleven. Seems like we were stockpiling canned food and propane tanks in preparation of that whole Y2K hullabaloo not that long ago. Of course, we’ll need to start barring our windows to get ready for the impending end of the world in 2012, but that’s a few months away. Right now, it’s our pleasure to share with you all the news, trends and marketing tips that can help move your business forward. So before the calendar rolls over again, let’s get started!
Making Good on Social Media in ‘11
via Business Week
Need help putting your social media strategy together? AOR can manage your Twitter feed, Facebook page and all the other social media tools available to your business. Whatever your goals, whatever your budget, we can craft a social media strategy to match. To get started, contact Matt, our Director of Account Services.
You might have sat down over the past few weeks and drafted a list of resolutions for the New Year. Resolved to lose weight, worry less and exercise more. But what about your business? Have you made any resolutions to attract new customers, embrace existing clients and improve your bottom line? Without question, the easiest way to positively impact your business is to engage in social media. Whether you’re new to the effort or actively engaged, we thought this BusinessWeek article offered a winning approach to refining your social media strategies:
Get Your Freak On
via adweek
Think about the barrage of commercials and brand messages you’re exposed to in a given day. You see literally thousands of advertisements – but how many do you actually remember? To break through the clutter, companies are getting downright daring with their corporate messaging. Freaky even. Some executions hit the mark, while others aren’t as effective. But you have to admit – they surely hold your interest:
Gimme Shelter
via adweek
The bus stop. It used to be the street-side attraction we’d all drive by on the way to wherever it was we were going. But considering the price of petrol these days – and the burgeoning bicycle and public transportation culture – the bus stop is becoming a destination all its own in our daily life. Marketers are well aware of this and are making a special effort to reach these commuters. Some more than others:
The Top 20 Trends For the New Year
via Trendhunter
Trying to predict what 2011 holds is like trying to predict what Mike Tyson will tattoo on his face next. Simply put, it’s next to impossible. But when it comes to identifying consumer and business trends, the quantifiable information makes the effort much, much easier. In a year where social media will finally influence just about every industry, the way we interact with our favorite brands will forever be changed. And for the better, we think:
Insider Tip - Tom Comber, Art Director @ AOR, Inc.
When you think of your brand, you probably don't think of the all the elements that support it. But in reality, they have just as much impact on your audience as the messaging you include in your print ads, website, and direct mailers. Your use of specific colors helps define the personality of your communications, while the typefaces you employ serve to clarify the tone and tenor of the ad itself. Whether you're thinking of refreshing your company's advertising efforts or undergoing a full rebranding initiative, consistent use of visual cues like colors and typefaces throughout your marketing efforts can help attract—and even retain—your desired audience.
It would be my pleasure to walk you through how color theory and professional typography can positively impact your company's marketing efforts. To schedule a time to talk, email me at tom@thinkaor.com.