Agency Off Record

Ikea’s Instagram Website

| Marketing, Social Media

Ikea Instagram Catalog

As a big fan of Instagram, I was very excited to discover this video on the first Instagram website created by Ikea. Once a year Ikea launches a limited edition designer collection. In order to promote this new collection, they found a completely new way to use Instagram. Essentially they created a website using the features built into Instagram such as separate user accounts and tagging to create a home page, category pages and even product specific pages for this collection. Take a look at the video to see exactly how they created this Instagram website.

This is yet another innovative way marketers have used an existing social media platform to promote companies, products and services. What do you think is next?

Back to the Blog

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Back to Top