Agency Off Record

In Defense of the E-Newsletter

| Advice

Source: http://www.pr2020.com/

I’m constantly on the lookout for ways to better aggregate and consume information. I have accounts across Twitter, Pocket, Zite, Instapaper, Flipboard, and RSS feeds to my email.  I simply can’t keep up.

Of late, I’ve started to find great utility in subscribing to e-newsletters from “can’t miss” websites that post tons of content that’s either interesting or relevant to me. In a raucous sea of information spewed forth from Twitter and its ilk, the e-newsletter is the closest I’ll get to navigating calmer waters of information.

I admit, e-newsletters are kind of old school. They’re like a hipster Twitter. Nevertheless, it’s a wonderfully static alternative to the kinetic nature of modern information dissemination.

So, you’re probably curious about the newsletters I subscribe to. I’ve listed a few below. If you like these and wanted to know about a few others I follow, which are simply too many to list here, shoot me a note @pat_armitage on Twitter:

NextDraft – Called “The day’s most fascinating news from Dave Pell” and I couldn’t agree more. This daily newsletter is the Cliffs Notes version to my Twitter stream. It condenses the relevant and irrelevant nicely. The highlight of all my emails I get each day.

Buffer – I’ll borrow straight from their website: “A blog about productivity, life hacks, writing, user experience, customer happiness and business.” This newsletter is a deep dive on topics ranging from social media to improving your memory. Never boring, always enlightening.

Harvard Business Review: Weekly Hotlist – Pretty much a download of what’s trending on HBR: blog posts, podcasts, and videos. For someone who likes to frequent their site, this newsletter gives me the biggest, most viewed stories sent straight to my inbox.

Now I Know from Dan Lewis – Not really a newsletter that will make you a better marketer or manager, however, I’ve found it to be a great read when brushing my teeth in the morning (yes, I read while brushing my teeth…that’s normal, right?). I love this daily newsletter for the quirkiness of content. Lewis features the background and history on random bits of trivia and information. If anything, it’s great cocktail fodder!

 

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