With all the new social media outlets out there, it’s hard to know where you should devote your business’s time and energy. Although this varies greatly depending on your business model and marketing tactics, there’s a new one to consider: Pinterest.
Brands all over the world, such as Kate Spade, Whole Foods and Home Depot are using Pinterest to promote their brand.
Although Pinterest has been around for a few years, businesses are beginning to realize its potential. Pinterest allows you to showcase your brand and the lifestyle behind your brand using original, compelling imagery. The more engaging and interesting your pins are, the more traffic you will attract to your site. According to Shareaholic.com, there is more referral traffic generated by Pinterest than Twitter, although Facebook blows both of those out of the water.
The keys to successful pinning is much like other social media outlets; consistency and originality. You not only need to provide your own content but you also need to follow others, comment, like and repin frequently.
Also – we have lots of experience with social media marketing so give us a call if you’d like to chat about what you can do with your business.
About The Author
- Holiday Advertising: Making the Emotional Connection3 December 2013
- Lovely Letters21 November 2013
- Beautiful Bevs: Soda!13 November 2013
- The Power of Great Content11 November 2013
- How Chipotle is Revolutionizing Marketing18 September 2013