AOR, Inc. http://www.thinkaor.com Denver-based advertising, marketing and interactive. Thu, 21 Aug 2014 19:17:29 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 Social Media and the News http://www.thinkaor.com/blog/social-media-news/ http://www.thinkaor.com/blog/social-media-news/#comments Thu, 21 Aug 2014 19:17:29 +0000 http://www.thinkaor.com/?p=4947 How much of the news you read do you get off of social media? It is no surprise that according to a research study half of Facebook and Twitter users get news on those sites, but is this on purpose or do visitors just happen to stumble across news while browsing?

Studies show that Facebook users are in fact on the site for other reasons and happen to stumble across news by chance and most of the news the viewer receives is not coming from a news source but from a friend sharing the news. The controversy about relying on social media for your news is that you may be getting skewed news stories with Entertainment news taking up 73% of the new topics on Facebook with people & events in my community coming in second at 65%.

On the other side of the coin many people enjoy getting their news from social media sites because it gives them the opportunity to interact with the news by sharing stories, commenting on posts, liking news stories, etc. It has also been found that individuals interact with the news stories at higher rates if they receive the news through a social media site rather than the news website itself.

With social media surpassing newspapers and equaling TV as the primary source of news how do you think the instant access is affecting the news stories? Is it most important these days to get the story right or to get it up on social media regardless of some flaws in information?

Matsa, Katerine, and Amy Mitchell. “8 Key Takeaways about Social Media and News.” Pew Research Centers Journalism Project RSS. N.p., 26 Mar. 2014. Web. 21 Aug. 2014.

 

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Is Social Media Right for Me? http://www.thinkaor.com/blog/social-media-right/ http://www.thinkaor.com/blog/social-media-right/#comments Fri, 08 Aug 2014 20:41:19 +0000 http://www.thinkaor.com/?p=4939 “Is social media right for me?” This question is probably the most frequently asked question AOR has received in the recent past from our clients. It’s obviously not black and white, no matter the size, industry, or culture of a brand, getting “social” can be a big undertaking.

This summer we’ve seen a couple big beverage brands roll out social campaigns with huge success. Take a look at what Coca-Cola and Bud Light have done to get personal with their consumers.

Coca-Cola’s Share a Coke Campaign: www.shareacoke.com

Bud Light’s The Whatever USA Campaign: http://www.budlight.com/whateverusa.html

Now, we know not every client is consumer facing and it isn’t always natural to social share, but there are some helpful tips that can be learned from these two big dogs!

1. Get Conceptual–Social media campaigns are more than just a quarterly schedule of topics to post about. Strive to create an over arching concept for a campaign and then spread knowledge and personality. #ShareACoke & #UpForWhatever are great examples!

2. Create Engagement–Rather than pushing information on your social audience, try to create information that your consumers will want to interact with. Coca-Cola asked users to promote their product with their friends but phrased it in such a way that their customers got excited about. Check out #ShareACoke #SelfieSweeps

3. Be Active–It’s important to be involved and active in your social community. Have conversations with your consumers and make sure you actively respond to their comments and activity. Bud Light has done a great job interacting with their loyal consumers on social media consistently sharing #UpForWhatever engagement.

A social media campaign isn’t something that’s “one-size fits all”. AOR will make sure your social media plan is tailored and personalized just for you!

 

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Beautiful Bevs: Whiskey! http://www.thinkaor.com/blog/beautiful-bevs-whiskey/ http://www.thinkaor.com/blog/beautiful-bevs-whiskey/#comments Thu, 24 Jul 2014 23:04:24 +0000 http://www.thinkaor.com/?p=4933 For our third go around of this lovely topic, Beautiful Bevs, we will be featuring awesomely designed and packaged whiskey bottles! Whiskey is my drink so I am pretty excited about this one. While searching for whiskey bottles I saw some pretty cool bottles with a wide range of themes but one theme that showed up quite often was the rustic, cabin, drink-this-while-sitting-in-front-of-the-fire look. This of course fits with whiskey’s soul warming effect. So check out the bottles below – a collection of well designed whiskey bottles.

Whiskey bottle designs

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What’s your style? http://www.thinkaor.com/blog/whats-style/ http://www.thinkaor.com/blog/whats-style/#comments Thu, 10 Jul 2014 14:22:44 +0000 http://www.thinkaor.com/?p=4929 I read an article awhile back that featured workspaces of forty famously creative people. When I first started skimming through it, I found myself trying to find my famous desk-style twin. Turns out it doesn’t work like that. From supremely tidy and simple to a hot cluttered mess, the preferred level of cleanliness of a person’s desk is as unique as his or her fingerprints. Let’s take a spin around mine here at AOR.

There are staple items I carry with me from job to job—a marigold-yellow flowerpot I keep my immense pen/Sharpie/highlighter collection in, a Paper Source calendar, artsy lamps, framed photos of my sweet family, a trusty notebook and my giant pink Nalgene. These standard items act as landmarks in my workspace that anchor the clutter that will eventually pile up.

As much as I enjoy a tidy desk, my brain and creativity often get the best of me. Right now for example, as I turn my head to look at what surrounds me, I see a miniature Etch A Sketch, an avocado, an ADCD T-shirt, a light bulb and documents for approximately ten different clients—all in various stages of creative development. Sometimes this level of desk chaos inspires me. It makes me think, “Wow, look how busy, productive, creative I am!” And then other times when I’m feeling stuck on a particular project or can’t think of just the right word, I’ll look around and realize “Uh oh, I’ve reached the tipping point.”

I’m at that point today. Seriously, an avocado? My current desk aesthetic screams Ray Eames more than any other notables mentioned that article. Take a look and see how you stack up (or pile up).

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Ikea’s Instagram Website http://www.thinkaor.com/blog/ikeas-instagram-website/ http://www.thinkaor.com/blog/ikeas-instagram-website/#comments Thu, 26 Jun 2014 21:27:46 +0000 http://www.thinkaor.com/?p=4922 As a big fan of Instagram, I was very excited to discover this video on the first Instagram website created by Ikea. Once a year Ikea launches a limited edition designer collection. In order to promote this new collection, they found a completely new way to use Instagram. Essentially they created a website using the features built into Instagram such as separate user accounts and tagging to create a home page, category pages and even product specific pages for this collection. Take a look at the video to see exactly how they created this Instagram website.

This is yet another innovative way marketers have used an existing social media platform to promote companies, products and services. What do you think is next?

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World Cup 2014 Commercials http://www.thinkaor.com/blog/world-cup-2014-commercials/ http://www.thinkaor.com/blog/world-cup-2014-commercials/#comments Thu, 12 Jun 2014 14:28:25 +0000 http://www.thinkaor.com/?p=4913 There’s a lot of anticipation surrounding the start of the 2014 World Cup on June 12th. True to form, Nike has created a couple of truly excellent extended commercials featuring some of the world’s top players demonstrating their breathtaking skills—in Nike products, of course.

The first entry, Winner Stays, shows how a little imagination can affect a pick-up game in the park, with players transforming into their soccer heroes.

The second is pure entertainment. A 5-minute animated comedy called The Last Game it invites players to risk everything in the face of a “perfect” opponent. The animated caricatures of some of the world’s soccer luminaries alone is worth the watch.

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Ski Resorts Real Time Marketing http://www.thinkaor.com/blog/ski-resorts-real-time-marketing/ http://www.thinkaor.com/blog/ski-resorts-real-time-marketing/#comments Mon, 03 Mar 2014 16:16:37 +0000 http://www.thinkaor.com/?p=4878 As tribute to the great snow we have been having this season here in Colorado, lets take a look at how ski resorts engage in marketing and get you up on the slopes. The snow has done most of the talking for the resorts this year as forecasts of fresh powder motivate skiers to head to the mountains, but lets see what else is going on here in Colorado and elsewhere. Social media and digital venues play the biggest role in ski resorts marketing practices. This makes sense since their marketing position can change over night with a big snowstorm to use as bait.

Vail Resorts often use ski videos to sell their product. These videos showcase things most guests cannot do, but get people excited. Videos are easily deliverable. The videos and social media efforts push real time decision-making instead of guests planning their trips to the resorts months in advance.

Most resorts use social media outlets such as Facebook to connect with their audience and share updates about driving conditions, snow conditions, après ski events, etc. It is crucial that the resorts are responsive to their audience’s questions on social media more so than other companies because of the nature of their product. Their audience wants to know what’s going on in the now. If this post from Breckenridge doesn’t get you going I don’t know what else will.

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Traditional print advertisements are often not the best use of a marketing budget for ski resorts. Resorts do not want to commit to advertisements 4-6 months in advance because at the time the advertisement runs months later the resort might have changed the position they want to push and ski conditions might have changed immensely.

Squaw Valley in California had one of the best and simplest real-time marketing tactics last year. They had an app that pushed notifications to all users. These notifications were short and sweet text messages reminding the users of the conditions. An example reads, “7” of new snow. Come enjoy some mid week freshies!” It’s hard to resist a personal invite.

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Best Super Bowl Ads of 2014 http://www.thinkaor.com/blog/best-super-bowl-ads-2014/ http://www.thinkaor.com/blog/best-super-bowl-ads-2014/#comments Thu, 06 Feb 2014 15:28:12 +0000 http://www.thinkaor.com/?p=4869 As much as I didn’t want to bring up this year’s Superbowl, I figured we should at least chat about the commercials. Overall I think this year’s super bowl commercials were pretty underwhelming, especially compared to last year’s ads. Being that I was pretty indecisive and could barely even remember any of the commercials, I decided to enlist my coworkers to help me rank the top  five ads. To be fair, I only gave them 5 commercials to choose from (five of the most talked about commercials) and had them rank them 1 through 5 – 1 being their favorite, 5 being their least favorite and give me their reactions. Here’s what we came up with:

Five: Chrysler with Bob Dylan

I disdain this spot. There’s nothing more un-authentic than Bob Dylan telling me “We will build your car.”

Four: Radioshack 80′s

I enjoyed the self-deprecating humor in this, and appreciate Radio Shack’s efforts to become more relevant. Reminiscent of Avis’s most famous campaign—consistently beaten by Hertz, they took pride in their number two slot and proclaimed “We try harder.”

Three: Tmobile with Tim Tebow

Eh, who cares? I zoned out after 10 seconds.

Two: Wonderful Pistachios with Stephen Colbert

Clever humor with notable celeb. Surprising head crack at the end actually made me laugh out loud. It won’t make me buy pistachios though.

One: Budweiser’s “Puppy Love”

I mean come on-Cute puppies and beer are two of everyones favorite things. What can beat that? I also like that it told a story with a happy ending since theSuper Bowl did not for have one for Denver.

 

Other favorites:

Beats with Ellen

I probably remember/liked this one the most.

Squarespace “A Better Web”

I really liked the SquareSpace ad and couldn’t agree more with its premise.

 

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The Biggest Ad of Super Bowl Sunday http://www.thinkaor.com/blog/biggest-ad-super-bowl-sunday/ http://www.thinkaor.com/blog/biggest-ad-super-bowl-sunday/#comments Thu, 30 Jan 2014 22:29:40 +0000 http://www.thinkaor.com/?p=4865 On Sunday during the Super Bowl, a 30-second commercial usually claimed by companies with millions will be reserved for a small start-up business. Brainchild of mega-millions company Intuit (of Turbo Tax and QuickBooks), the “Small Business Big Game” nation-wide competition has already garnered a lot of attention. Tens of thousands of small businesses entered for the chance at this once in a lifetime advertising opportunity. Millions of votes from around the world were cast and the competition has been narrowed down to four finalists: a toy designer aimed at promoting science skills in girls, a company that makes dog treats from spent grain from breweries, a natural compost company, and an egg company that raises free-range chickens.

Considering the annual buzz over Super Bowl commercials, and the fact that everyone seems to be talking about this one, Intuit appears to have gotten it right. Not only does this charitable act even the advertising playing field, it also gets Intuit some really positive press.

 

Which company do you want to see win the 30-second spotlight? As an office with a strong dog culture and the privilege of having worked with Brew Bones, we may have an affinity toward one in particular.

 

 

 

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Holiday Advertising: Making the Emotional Connection http://www.thinkaor.com/blog/holiday-advertising-making-emotional-connection/ http://www.thinkaor.com/blog/holiday-advertising-making-emotional-connection/#comments Tue, 03 Dec 2013 21:31:51 +0000 http://www.thinkaor.com/?p=4854 Even though Christmas is still ahead of us this post may be slightly past due considering many companies launch their holiday advertising campaigns before Halloween. The reason for the ad frenzy is that holidays come with deeply engraved celebratory traditions that advertisers can tap into in hopes of creating that same ongoing connection to their brand. Companies that leverage the emotional ties consumers have to the holidays within their holiday advertising can better their chances of an increase in brand loyalty.

Coca-Cola for instance has made their brand synonymous with Christmas. In fact, it has even been said that we can thank them for developing the current rounded, red suited, bearded Santa Claus. Their first rendition of Santa was created in 1931. Santa’s pipe was cleverly replaced with a Coke linking the brand to Christmas imagery, and the rest is history. This deep tie to Christmas has effects on whether people truly think that Coca-Cola tastes better than a competitor. The placebo effect results in consumers continuing to choose Coca-Cola not simply because it tastes better, but because they view it as a leading brand that has positioned itself as having traditional family values and provides happiness and warm wishes at Christmas. This is all happening subconsciously of course.

Customers enjoy seeing advertisements that make them feel warm-spirited during this time of year. Coca-Cola has mastered this with the polar bears, the light up delivery truck, festive Christmas music and the theme of giving. This year they have gone a little further and created a short film featuring the iconic polar bears. During the holidays, Coca-Cola’s ads aren’t focused on positioning themselves as providing the best price or best product, but instead use emotional displays to create a support of their overall brand image. If you haven’t noticed, brands these days want to do more than offer you the “best” product, they want to be a part of your life and ultimately affect your buying behavior.

Coca-Cola has set the holiday advertising bar pretty high so how can other companies break through? John Lewis has successfully become the new player in Christmas ad arena and this year, their “Bear and the Hare” doesn’t disappoint.  For companies to even play in the big leagues this year they can expect to spend a pretty penny and produce blockbuster ads with emotional sound tracks and story lines. Get the mix just right, and the result could be yearly anticipation of what will come next from your company, but I don’t suggest trying to reinvent Santa.

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