![AOR [AGENCY OFF RECORD] MARKETING STRATEGY, ADVERTISING, GRAPHIC DESIGN](http://www.thinkaor.com/newsletter/images/newsletter_mar_09.jpg)
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You're receiving this e-newsletter because you subscribed at the AOR site. This is a good time to thank all of our readers for subscribing, commenting and sending us your ideas. Keep those comments coming, we love to hear from you.  Everyone knows you can make something out of nothing, but who would have thought you could profit from leaving it as nothing. For more than a week on Michigan Avenue, thousands of people saw nothing and it made an everlasting impression for a well-known brand. Men in white Windex jumpsuits with glass suction grips carried around a sheet of "glass" through the busy streets of Chicago. The men carrying the glass were actually performers and the glass was actually nothing. They would periodically stop and clean the "glass" with Windex and a cloth, some onlookers even participating in the activity. This "Glass so Clean it's Invisible" guerrilla Windex advertisement is an extension of their six-year running campaign: it varies from their typical television ads featuring two birds playing a prank on the homeowner, but it is still right on target.
This sight may no longer be seen on Michigan Avenue, but videos of it are already appearing on various advertising news websites and YouTube: http://www.youtube.com/watch?v=8ya0V1XmR8I
 Coupons have been around a lot longer than any of us. Since their appearance in 1894, for a then relatively unknown product called Coca Cola, coupons have adapted to the marketplace just like any other marketing tool. They have evolved from being individually hand written and handed out to being printed in newspapers to offered online —even delivered via mobile phone. With today’s technology and current economy, it is no wonder that consumers are using online coupons more than ever. In fact, coupon distribution online is up 80% in 2008!
Companies such as Kraft, Proctor and Gamble and Unilever have added online coupons and coupon-related keywords to their search engine marketing. Some online coupon campaigns are reporting up to 30% click-through rate and up to 30% redemption rate. Online coupons have the ability to help you boost sales, generate trial of new products, and help your customers deal with tough economic times. Now if someone can create a virtual accordion coupon organizer we’d be really set. Learn more in this USA Today article: http://tinyurl.com/c7w9ek Whether you market to consumers or businesses, your company can offer a creative "coupon" to your customers to encourage buyers to take action. Maybe it's a two-for-one offer or 20% off your services during April and May, or a coupon for an extra 1% interest on a CD for 3 months. Get creative and see your sales figures rise.  According to recent Nielsen research, troubled financial institutions need to advertise more to have a chance of building consumer confidence.
According to a recent study by Nielsen IAG, 55% of TV consumers who have seen, on average, more advertising from financial institutions over the last six months have "complete confidence" in the health of those companies. On the flip side, only 18% of those consumers have confidence when they have seen less advertising on average. Nielsen says that when financial companies go "out of sight," they can possibly go "out of business." Here's how T. Rowe Price is fighting back with this new commercial: http://www.youtube.com/watch?hl=en-GB&v=2Rib00vG4Qk Thanks to Kerry Goodliffe-Parry for tipping us off to this research!
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