![AOR [AGENCY OFF RECORD] MARKETING STRATEGY, ADVERTISING, GRAPHIC DESIGN](http://www.thinkaor.com/newsletter/images/newsletter_may_09.jpg)
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You're receiving this e-newsletter because you subscribed at the AOR site. This is a good time to thank all of our readers for subscribing, commenting and sending us your ideas. Keep those comments coming, we love to hear from you.  It might be time for you to get out your bidding paddles for your next online advertising space purchase. WeddingMapper.com has rolled out a new platform that allows you to bid on what you want to pay for your banner ads. WeddingMapper.com has a network of more than 10,000 local websites. A business who wants to reach wedding-minded consumers sets a budget for their campaign and then places bids against other local vendors in their market. The top three bidders in each market are the “winners” and are given premium ad space. This is beneficiary because it allows marketers to compete locally not regionally thus allowing them to get more bang for their buck. WeddingMapper network sites are available in Denver, Atlanta, Chicago, Austin, San Diego and hundreds of other cities. Look for the online advertising auction concept to expand to other industries.
Check it out here: http://tinyurl.com/pj4q86
  How do you get your message literally in the hands of your prospects? Build it into something they use in their everyday life. If you're after college students, give them free notebooks. One company provides notebooks that get cobranded with participating colleges and universities across the US and distributed by the school at the start of each semester. The university's logo appears on the cover, and pages of school-related maps and information get included within. Thirteen four-color, full-page advertisements, meanwhile, act as subject dividers in each notebook. It's being used by AT & T, Ford, Geico, and Altoids to name a few. Click here to check it out.
To reach office workers, FreePaperCups offers an exclusive national network of office coffee service providers. It's a win-win all around: advertisers get their brands in the hands of consumers and have what amounts to mini-billboards in offices, conference rooms, break rooms and corporate dining facilities across the nation; companies get to eliminate the expense of buying the cups themselves; and participating coffee services get to offer more competitive pricing. What do your consumers use in their everyday life that you might provide for them...with a little message about you, of course.  Whether or not you make your living doing it, you’ve lived with advertising your whole life. You're bombarded by ads and brands every minute of every day. So you probably know a thing or two. But...are you a Beginner Advertiser or a Master Black-Belt Advertiser? Time to test your advertising knowledge to find out. Click on the link below to start: http://money.howstuffworks.com/advertising-quiz.htm Thanks for reading. Be sure to give us your feedback. Have an idea? A question? An opposing opinion? Found a good web site lately? Let us know. Privacy: AOR will never sell, rent, or otherwise share your email address with any other company. That wouldn't be cool! |