HP VANs: “Cloudbreakers”

AOR was asked to create a bold and fun campaign for HP Virtual Application Network (VANs). We created the fake band Cloudbreakers, and playfully applied an 80s heavy metal look and feel to several collateral pieces―a mock vinyl record album, liner notes (fact sheet), a custom t-shirt, and a landing page with iTunes gift card incentive―all designed to showcase how HP VANs’ ability to manage cloud computing will “rock your world”. Clever copy and eye-catching design made this campaign a monster hit. (Just don’t blame us if you find yourself suddenly wanting to shred on your air guitar…)