On Sunday during the Super Bowl, a 30-second commercial usually claimed by companies with millions will be reserved for a small start-up business. Brainchild of mega-millions company Intuit (of Turbo Tax and QuickBooks), the “Small Business Big Game” nation-wide competition has already garnered a lot of attention. Tens of thousands of small businesses entered for the chance at this once in a lifetime advertising opportunity. Millions of votes from around the world were cast and the competition has been narrowed down to four finalists: a toy designer aimed at promoting science skills in girls, a company that makes dog treats from spent grain from breweries, a natural compost company, and an egg company that raises free-range chickens.
Considering the annual buzz over Super Bowl commercials, and the fact that everyone seems to be talking about this one, Intuit appears to have gotten it right. Not only does this charitable act even the advertising playing field, it also gets Intuit some really positive press.
Which company do you want to see win the 30-second spotlight? As an office with a strong dog culture and the privilege of having worked with Brew Bones, we may have an affinity toward one in particular.