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Higher Education Marketing During a Pandemic

This fall, whether students are grabbing their laptops and logging in from home or unpacking their masks, hand sanitizers, and anxieties in the dorms, college looks different in ways no… Read more »

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Top COVID-19-Induced Hospitality Trends | Part 1: Hotels

Nearly every industry is experiencing an onslaught of new, unpredicted trends as a result of the equally unexpected pandemic we’re currently living through — and hospitality is no exception. Along… Read more »

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Three Ways to Connect with Consumers at Home

As most of us know from experience, there has recently been a large shift in the way people communicate, socialize, and do business. (And we thought our screen-time was high… Read more »

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Event Marketing — Why a Little Hospitality Goes a Long Way

Well-designed event marketing is the perfect way to engage with potential prospects in a live setting and begin to build long-lasting partnerships. In fact, 31% of marketers believe that event… Read more »

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How to Create an Employment Campaign to Attract Top Talent

A solid employment brand can make a difference not only for your human resources team but also for your bottom line. If hiring new staff members is on your list… Read more »

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UX Best Practices and Why It Matters

Alright, let’s start with the facts, shall we? It can sometimes be difficult to assign a quantitative value to a well-designed website but, lucky for us, McKinsey already did the… Read more »

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Make Employment Marketing Work for You

It’s long been a tenet of every successful business: you’re only as good as the people you employ. With that in mind, it’s imperative that businesses be extremely diligent in… Read more »

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How to Create a Social Media Marketing Strategy

Social media marketing is a form of digital marketing that focuses on creating and sharing content across social media networks in order to achieve your company’s digital marketing goals. Social… Read more »

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The Importance of Ho-Ho-Holiday Marketing

Hear the sleigh bells ringing? You should. The holidays are just around the corner. And nothing is more exciting than the promise of the holiday season. In spite of the… Read more »

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