If there’s one thing that any successful business needs, it’s a brand. It’s what we call their true north, we build everything around our clients’ brand identities. Your business also needs to have a brand that makes a statement to potential customers. Creating and shaping one isn’t easy, but necessary. To make the digital branding process a little bit easier, think about using the following five tips.
1. Make Content The Star
A brand is bolstered through how a business communicates with potential customers. Whether it’s traditional advertising, social media marketing or just general customer interaction, a brand lives or dies through this communication. One of the most effective methods of digital branding is content marketing. Sharing information that is useful to your audience helps to keep their attention on your business. Make sure that your website and digital platform puts this content front and center.
2. Have A Clear Presence
Most often, brands are represented by certain marketing materials like logos. A logo, in particular, can be enough to get people to remember and think about your business.
It’s easy to create a confusing or ineffective logo and other visuals. Make sure that these materials are attractive, simple and best represent the brand you are trying to create for your business.
3. Go Mobile
These days, it’s not enough to simply be on social media. More and more people are turning to mobile platforms and apps to do business. Your business needs to be mobile as well. Creating apps or a mobile-optimized website will allow you to do this. Best of all, this is an effective way to communicate your brand to new customers in an avenue that many businesses struggle to master.
4. Make Things Personal
Many businesses try to communicate to as many people as possible. When a customer feels like a business communicates one-on-one with them, they’re more likely to remember that business and associate the customer experience with their brand. You can make your content and online interactions with customers as personal as you want. Social media, your website and other interactive platforms are great ways to engage people individually.
5. Build A Community
Successful businesses figure out how to not only get new customers but keep them around. A local or virtual community built around your business is one way to do just that. If it makes sense for your company, branded communities come to represent more than a specific business, product or service. People who engage with the community are interested in the ideas and experiences the brand represents. You can create the same kind of community on a smaller scale through any social media or online platform.
Successful Digital Branding
In order to make the most of your digital branding, you need to communicate it effectively, clearly and personally. Audiences and potential customers have the final say whether they accept or reject your brand. Using these tips, you can create the communication platform necessary to engage with people in a unique and memorable way.
For help with creating your plan, email us at firstname.lastname@example.org and see how we can make something that will truly communicate and enforce the brand you want for your business.
Jeannie works with our clients to bring their brand to life through digital and traditional tactics. She also nails the social media thing.
Jeannie has almost a decade of experience working on both the client and agency side with organizations in hospitality and tourism, nonprofits, neighborhood advocacy, construction development, and high-tech B2B industries. She holds a B.S. in Public Relations from Syracuse University and holds HubSpot certifications in Inbound, Content, and Email Marketing.