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Agency Off Record

Ikea’s Instagram Website

As a big fan of Instagram, I was very excited to discover this video on the first Instagram website created by Ikea. Once a year Ikea launches a limited edition designer collection. In order to promote this new collection, they found a completely new way to use Instagram. Essentially they created a website using the features built into Instagram such as separate user accounts and tagging to create a home page, category pages and even product specific pages for this collection. Take a look at the video to see exactly how they created this Instagram website.

This is yet another innovative way marketers have used an existing social media platform to promote companies, products and services. What do you think is next?

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