Snapchat is quickly becoming one of the most popular social media platforms. Their concept of disappearing photos and videos caught like wildfire among younger generations, has spawned imitators, and allowed for a debut on the New York Stock Exchange earlier this year. Snapchat recently just launched their own ad platform, making it even easier for companies and brands to effectively reach their target audiences.
With the Snapchat ad platform, businesses can reach a highly engaged and targeted audience through memorable and compelling ads.
Advertisers familiar with the complex audience targeting offered on the Facebook ad platform, will feel comfortable with the capabilities within the Snapchat platform. Snapchat allows advertisers to create lookalike audiences, engagement audiences and further target people through lifestyle categories, demographics, location, and device attributes.
Snap Ads give advertisers the advantage of an entertaining mobile format within each of their five advertising options. From ads, articles, app installs to videos, advertisers can choose the best way to reach their target audience.
Sponsored Geofilters allow Snapchat users to use your filter and help promote the brand, explain where they are, and share how much fun they’re having at events. This unique brand recognition garners an impressive amount of impressions and shares.
A large contributor to this success can be attributed to the fact that users choose to view their friends’ Snap stories, featuring snippets of their lives complemented with branded and community geofilters.
Over the past year AOR has created a dozen geofilters for our own events and on behalf of our clients. Take a look at some of our work.