Hear the sleigh bells ringing? You should. The holidays are just around the corner. And nothing is more exciting than the promise of the holiday season. In spite of the colder weather, spirits are often higher. There’s a little more goodwill going around. And, most practically, it’s also the time of year hands are a little quicker to reach for the wallet. To wit, 2017’s holiday sales exceeded $1 trillion with 42% of customers starting their shopping in November.
This post will take a look at the ins and outs of holiday marketing, including why it’s so important and how AOR can help you get started early on making connections during the most wonderful time of the year.
Give Yourself the Gift of a Stronger Brand
In short, holiday marketing is important because it’s the perfect time to move the needle for your brand, whether through increased awareness, inroads in client retention, or driving your sales up the curve. Any one of those by themselves should have you sitting up at full attention. Presented together, it’s almost like Christmas coming early.
You can capitalize on these key initiatives by enlisting your marketing arm to help you create content that’s engaging and captures the ‘now’ of the holiday season. So, what’s that look like? Glad you asked.
Strategic Examples of Holiday Marketing
As a digital and branding agency, AOR specializes in showing, rather than telling. Check out a few of our examples below to see how we’ve helped clients execute strategic holiday marketing pieces in the past. And then see how we can help you do the same in the future.
This piece for Vitelity featured a simple card that let their clients know they were being gifted high-end chocolates and a Bluetooth speaker. A very simple execution, but one that went a long way in building additional rapport with their clients.
This short video greeting was able to offer warm holiday wishes for Avnet’s clients while also letting them know a donation had been made in their name to the Red Cross. Again, a simple gesture that captures the essence of the season.
This piece was obviously a little more involved considering it was a 2+ minute video, but the strategy behind the piece was still very straightforward: show vignettes of real moments of the holidays that were made possible by Gables Residential.
No matter the size or scope of the piece, the most important thing to remember about holiday marketing is it truly is the thought that counts. Capture an authentic sentiment—in whatever medium you decide—and convey it in a memorable way. The simpler, the better.
Kelsey is an experienced member of our digital team and an integral part of strategy for our clients. She is knowledgeable in all aspects of digital, specializes in UX and is responsible for developing and overseeing the strategy of all website projects within the agency and manages the digital team.
Kelsey has broad agency experience with B2B and B2C clients. She holds a B.A. in Communications from the University of Colorado, Boulder.