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Agency Off Record

World Cup 2014 Commercials

| Branding Strategy

Nike World Cup

There’s a lot of anticipation surrounding the start of the 2014 World Cup on June 12th. True to form, Nike has created a couple of truly excellent extended commercials featuring some of the world’s top players demonstrating their breathtaking skills—in Nike products, of course.

The first entry, Winner Stays, shows how a little imagination can affect a pick-up game in the park, with players transforming into their soccer heroes.

The second is pure entertainment. A 5-minute animated comedy called The Last Game it invites players to risk everything in the face of a “perfect” opponent. The animated caricatures of some of the world’s soccer luminaries alone is worth the watch.

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