We believe a website should never be built, or sold, as a standardized off-the-shelf solution. That’s why we strongly believe in our Advanced Discovery Sessions, which develop well-defined objectives and a strategy to meet those objectives—all of which are informed by analytical and anecdotal research.
We methodically and meticulously handcraft the complete design of the key pages, as well as a modular tool kit that will be used throughout the site. Using insights gathered from the Advanced Discovery Session, we’ll employ usability and psychological design best practices—all while looking through the lens of your brand standards.
Our web developers typically begin programming the site after approval of two key page designs. Our focus in this phase is to develop a flexible site that can be updated quickly and easily.
SEO (Search Engine Optimization) is a marathon, not a sprint. Since Google’s actual algorithm is a mystery—it’s a marathon that requires everyone take educated guesses on where the finish line is. Our experienced staff brings the best in industry practices and SEO services to ensure your site reaches your goals.
Conversion Optimization is an ideal way to test the performance of key actions on your site. The AOR team has a strong background in developing strategies to create a conversion optimization plan that fits your website, audience and goals.
Marketing Automation is a growing opportunity in the digital space. Companies are increasingly moving away from a one-size-fits-all web experience and instead tailoring the content, calls to action and user flows to individuals and specific targeted audiences. The AOR digital marketing team is experienced in creating unique digital journeys for industries of all types.