Agency Off Record


Our team has a proven process to create the best website for you and your audience. Each phase is built to educate the next and guides you from discovery, design and development to testing and launching your new site. Our capabilities and offerings also include a full suite of tools for marketing your site, because we believe the growth of your site never really ends.

Strategy Development

We believe a website should never be built, or sold, as a standardized off-the-shelf solution. That’s why we strongly believe in our Advanced Discovery Sessions, which develop well-defined objectives and a strategy to meet those objectives—all of which are informed by analytical and anecdotal research.

Web Design

We methodically and meticulously handcraft the complete design of the key pages, as well as a modular tool kit that will be used throughout the site. Using insights gathered from the Advanced Discovery Session, we’ll employ usability and psychological design best practices—all while looking through the lens of your brand standards.

Web Development

Our web developers typically begin programming the site after approval of two key page designs. Our focus in this phase is to develop a flexible site that can be updated quickly and easily.


SEO (Search Engine Optimization) is a marathon, not a sprint. Since Google’s actual algorithm is a mystery—it’s a marathon that requires everyone take educated guesses on where the finish line is. Our experienced staff brings the best in industry practices and SEO services to ensure your site reaches your goals.

Conversion Optimization

Conversion Optimization is an ideal way to test the performance of key actions on your site. The AOR team has a strong background in developing strategies to create a conversion optimization plan that fits your website, audience and goals.

Marketing Automation

Marketing Automation is a growing opportunity in the digital space. Companies are increasingly moving away from a one-size-fits-all web experience and instead tailoring the content, calls to action and user flows to individuals and specific targeted audiences. The AOR digital marketing team is experienced in creating unique digital journeys for industries of all types.

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