If the definition of insanity is doing the same thing over and over and expecting different results, Beth is the antidote. It won’t take long to hear the phrases, “Have you thought about….?” or “What if we tried….?” As a co-leader of our account team, Beth regularly draws on both her creative and strategic background to bring out-of-the-box solutions and measurable outcomes to clients.
Beth arrived in account management by way of content creation and copywriting. With a B.A. in international studies, Chinese and business from Indiana University, one could say that advertising found her, not the other way around.
- Building relationships
- Big-picture thinking
- Hosting large dinner parties on a whim
All things active and outside.
Tacos, cocktails and rap music.
Recent Blog Posts by Beth Savio
Brand Evaluation: Shoeing the Cobbler’s Children Part III
In two previous blog posts we examined the initial steps in our branding process, including the discovery session and the process to identify direction for the story and visuals associated… Read more »