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Agency Off Record

Danyel Newcom LinkedIn logo icon

Principal

Danyel may be our Principal, but she wears so many other hats you’d be hard pressed to define her role on a business card. She ensures the success of the entire agency, in part by acting as the crux of the Creative Department. She also carries out the modest task of making the strategic and cultural decisions that propel the agency forward.

Background

Danyel’s client-focused, entrepreneurial spirit has spanned almost twenty years. She started working on the client-side at AOR 10 years ago, and now focuses on innovation and business strategy. She studied Design at the University of Evansville and Harlaxton College in Grantham, England, as well as Interior Design at the Colorado Institute of Art.

Specialties

  • Agency-wide Leadership
  • 20 years of creative experience
  • Expert estate-sale hunter
  • Damn fine cook and mixologist

Favorite Things

High country off-roading on anything with a motor and 2+ wheels, traveling to distant lands, revamping anything from commercial buildings to vintage campers, cuddling and wrestling with her two dogs and two teenagers, staying in her remote cabin with her family, interesting conversations over good food and fine cocktails

Recent Blog Posts by Danyel Newcom

featured image for UX blog

UX Best Practices and Why It Matters

Alright, let’s start with the facts, shall we? It can sometimes be difficult to assign a quantitative value to a well-designed website but, lucky for us, McKinsey already did the… Read more »

Talent Acquisition Trains

Make Employment Marketing Work for You

It’s long been a tenet of every successful business: you’re only as good as the people you employ. With that in mind, it’s imperative that businesses be extremely diligent in… Read more »

Logos Abstract

Brand Evaluation: Shoeing the Cobbler’s Children Part III

In two previous blog posts we examined the initial steps in our branding process, including the discovery session and the process to identify direction for the story and visuals associated… Read more »

Meet the rest of our team

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