Danyel may be our Principal, but she wears so many other hats you’d be hard pressed to define her role on a business card. She ensures the success of the entire agency, in part by acting as the crux of the Creative Department. She also carries out the modest task of making the strategic and cultural decisions that propel the agency forward.
Danyel’s client-focused, entrepreneurial spirit has spanned almost twenty years. She started working on the client-side at AOR 10 years ago, and now focuses on innovation and business strategy. She studied Design at the University of Evansville and Harlaxton College in Grantham, England, as well as Interior Design at the Colorado Institute of Art.
- Agency-wide Leadership
- 20 years of creative experience
- Expert estate-sale hunter
- Damn fine cook and mixologist
High country off-roading on anything with a motor and 2+ wheels, traveling to distant lands, revamping anything from commercial buildings to vintage campers, cuddling and wrestling with her two dogs and two teenagers, staying in her remote cabin with her family, interesting conversations over good food and fine cocktails
Recent Blog Posts by Danyel Newcom
Brand Evaluation: Shoeing the Cobbler’s Children Part III
In two previous blog posts we examined the initial steps in our branding process, including the discovery session and the process to identify direction for the story and visuals associated… Read more »