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Agency Off Record

Tom Hägglöf LinkedIn logo icon


Tom wants to bring your brand to life with the right words for the right idea. At a time when people are reading less and less, he’s a firm believer in ‘less is more’ and always strives to make every word count.


Having grown up in Sweden and spent his adult life in the states, Tom has his feet planted firmly on both sides of the Atlantic. Seeing ads as a kid he’d always say: ‘I could do better than that’ and he’s been trying to prove it ever since. He spent the early years of his career honing his skills in New York City’s agency world and holds a degree in communications from Boston University.


  • Creative thinking and agonizing over word choice
  • Presenting work
  • Being a morning person
  • Favorite Things

    His cat Slinky, public speaking, Swedish salt-licorice, gardening, fermenting things, camping, and talking about Formula One until you begin to back away slowly.

    Recent Blog Posts by Tom Hägglöf

    Michael Social Distancing

    “People-first” in 2020

    “Dumpster Fire. Crap Shoot. End of Days…” This is the year of “recaps” like never before. What can one say about 2020 that hasn’t already been said, lamented, and laughed… Read more »

    Higher Education Marketing During a Pandemic

    This fall, whether students are grabbing their laptops and logging in from home or unpacking their masks, hand sanitizers, and anxieties in the dorms, college looks different in ways no… Read more »

    Hotel checkin technology

    Top COVID-19-Induced Hospitality Trends | Part 1: Hotels

    Nearly every industry is experiencing an onslaught of new, unpredicted trends as a result of the equally unexpected pandemic we’re currently living through — and hospitality is no exception. Along… Read more »

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