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Agency Off Record

Sage Hospitality: Website Design and Development

Sage Hospitality, a premier and innovative hospitality management, investment and development company, hired AOR to design and develop a new website that would both attract investors and the top talent in the industry.

The Challenge

Our main challenge was creating a site that reflected Sage Hospitality’s forward thinking and modern approach while still effectively educating a wide range of audiences.

The Execution:

We worked closely with the Sage Hospitality team to fully understand their users and walk through the visitor’s journey. We developed a website that leveraged their existing brand assets (also created by AOR) and photography to promote them as a leader in their industry. A critical part of the website execution was establishing a hierarchy for the company as a whole, differentiating Sage Hospitality from Sage Hotels and Sage Restaurant Group.

The Process

AOR’s tried and true website process begins with a robust advanced discovery and journey mapping session to establish the strategy and goals of the project. Using the strategy established in the advanced discovery, we built out a recommended site map and content map for the site. Copywriting and wireframing began simultaneously so the client could begin to visualize the location and placement of design assets and functionality throughout the site. Following wireframing, AOR delivered a completely customized, on-brand site design. A fully responsive, custom WordPress theme was created and tested thoroughly prior to launch.

sage hospitality sitemap
sage website wireframe
Sage Hospitality UI guide
sage hospitality UI guide
sage hospitality financial infographic
sage hospitality website
sage website on mobile

The Solution

Agency Off Record Web Design and Development


  • Collaboration on site strategy
  • Innovative custom site design
  • WordPress custom theme development
  • Infographic designs
  • Significant plug-in modification
  • Client friendly dashboard with easy editing capabilities
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