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Agency Off Record

Grocery Store Jetta

| Branding Strategy

After recently going through the long, frustrating process of buying a car I found the new Volkswagen Jetta commercial to be pretty interesting/commical. In this commercial, they relate the ease and accessibility of buying a Jetta to that of grabbing groceries from the store. And, in order to do this they take a pretty cool approach to displaying the 3,000 lb cars, take a look:

Does this make you think buying a car can be this easy? Trust me, it can’t. But, a pretty cool spin on the typical car commercial. ¬†Even cooler, take a look at the video showing how they are able to suspend these two Jettas from the ceiling!

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