Search Engine Optimization (SEO)
Investing in organic SEO is more important now than ever before. It remains one of the single most important components of any organization’s branding efforts and online presence. While PPC may drive more revenue and social media may be more important for your image, organic SEO in many ways remains a bedrock of your online presence.
Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors. If you’re not moving forward and improving your position on search engines, you’re losing ground to a competitor who is. Don’t let your competitors outmaneuver you by ignoring this valuable tool for your business.
Our SEO specialists and web developers work with you to improve your SEO foundation including:
- Implementing SEO Best Practices
- Developing a Short-Term and Long-Term Strategy
- Optimizing Website Content
- Updating Your Link Profile
- Managing Local SEO
SEO needs vary for every website and business so our services are customized to meet your specific goals. Our team is trained to help you cover the three core areas of SEO – technical, on-page, and off-page.
Technical SEO focuses on the crawling, indexing, and rendering of websites by search engines. If search engines cannot access and easily understand your website, it will not show up on SERPs for users.
A technically sound website is the backbone of all successful SEO campaigns. There are several facets to making sure search engines can find and read your website including page status codes, sitemaps, information architecture, robots.txt, structured data, and canonical tags.
Our SEO specialists work closely with our web developers to execute technical SEO tactics. This ensures that your website is consistently updated and cohesively managed.
On-page (also known as “on-site”) SEO involves all the on-site techniques you can employ to ensure a webpage will rank on a SERP, and it can also help determine how well that page ranks.
It uses both content and technical elements to improve the quality of a page, so the more on-page SEO you do, the more traffic you’ll get to a website and the more relevant that traffic will be.
There are many different technical aspects of a webpage that can be optimized with on-page SEO including title tags, headings, URL structure, image alt text, site speed, internal links, meta descriptions, and Schema markup.
Optimizing sites for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity, and relevance.
A broad simplification of this is that other sites on the web (ideally, respectable ones) will link to your content to essentially promote or vouch for it, which, has major benefits for your site’s reputation.
Off-page SEO can be improved through tactics like reputation management (reviews, branding discrepancies), backlink profile enhancements (internal and external links), local citations, influencer marketing, and organic social media posting.
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