Celebrity product endorsement is an accepted part of advertising these days. There are good ones of course (see: the always-incredible Betty White and Abe Vigoda and their Snickers spot) …and then there are bad ones: Mr. T and the FlavourWave Oven Turbo (whoop up a tasty meal!), Lisa Rinna and Depends, Ozzy Osbourne And I Can’t Believe It’s Not Butter, and the entire Kathy Lee Gifford and Wal-Mart gaffe.
The Material Girl herself, Madonna, shows off her love of Louis Vuitton. (Photo: Louis Vuitton)
The latest case of celebrity endorsement gone wrong isn’t because of a bad fit, it’s because of infidelity. Whether intentional or not, I am sure the soccer player Ronaldinho is having some remorse for drinking that can of Pepsi on national TV…$750,000 worth of remorse. (Read: The world’s most expensive Pepsi)
Celebrity endorsement isn’t a new thing. Check out this slideshow of some vintage celebrity endorsements.
See our recent work here. And don’t hesitate to reach out.
If your favorite celebrity endorsed a product, would that influence your purchasing habits? Or is there one that you like…or find hilarious? Tell us below.