It’s Flag Day you guys, and you know what that means.
The time has come to raise those Stars and Stripes, start up the grill, catch a parade, and maybe even clink a glass for Betsy Ross. Or, maybe you’re like the rest of us, settling for watching a flag ripple in the occasional gust outside your window at work.
We adopted Old Glory as our nation’s symbol 235 years ago. Since then, the design has been modified 26 times. Remember this?
(By DevinCook [Public domain], via Wikimedia Commons)
What a Betty, er, Betsy. (Creative Commons Image from Resources for History Teachers)
An effective brand stretches beyond the logo and tagline. It evokes an immediate, primal reaction. It inspires an overall emotional resonance. What do your customers feel when they experience your identity?
There’s a fantastic book by Marty Neumeier called The Brand Gap that speaks directly to these point — it’s available here and can be e–enjoyed (for free) in one sitting. Did I mention it’s free? Check it out, even if you’re not in the advertising world. There are so many wonderfully poignant tidbits that can be applied to many aspects of business and, really, life.
So, the next time you favor one brand of something over another, challenge yourself to consider why. What swayed you? What were you experiencing? Oh, and a very Happy Flag Day to you!
See our recent work here. And don’t hesitate to reach out.