At AOR, we’re problem-solvers, creatives, and relationship-builders. And while AI might be the latest tool in our toolbox, it’s still just that, a tool. We believe in using artificial intelligence to elevate our work, never to replace the people behind it. Our approach is thoughtful, human-first, and aligned with the same values that guide all our work: honesty, respect, creativity, and connection.
Our use of AI touches nearly every part of our agency in some way, but always with clear boundaries and intentionality. Here’s how we integrate it today:
Creative Brainstorms and Idea Generation
AI helps spark concepts and jumpstart new directions. We feed in prompts, explore variations, and filter outputs. Then our strategists and creatives step in to mold the good ideas into great ones.
Efficiency for the Sake of Creativity
Automating repetitive tasks, such as importing meta descriptions, allows our team to give time to the strategic and creative work that truly matters.
Internal and Client-Facing Research
AI accelerates our ability to analyze data, synthesize surveys, and identify patterns, all while maintaining accuracy and human oversight.
SEO and Analytics Support
By leveraging AI tools for keyword research, performance predictions, and content optimization, we make smart decisions rooted in real data.
But even with all this potential for efficacy and freeing resources for more human, in-depth work, it’s not a free-for-all. We’ve put clear rules in place.
Transparency and trust are non-negotiable, so we’ve developed an internal AI policy that every team member follows.
Here are the key principles:
No AI replaces human review. Ever.
Every AI-assisted deliverable is reviewed by a real person for accuracy, inclusivity, tone, and legality.
Client transparency is required.
We never include AI-generated elements in final deliverables without a client’s knowledge and written approval.
Security and privacy come first.
We never input sensitive client or company data into AI tools. All AI usage is through vetted, company-approved platforms only.
We stay compliant.
From GDPR to copyright regulations, we make sure our tools (and outputs) meet industry standards.
No plagiarism, no shortcuts.
Our work is always original and strategically sound. AI just helps us get there with greater speed and perspective.
If you’re a brand trying to stand out in an increasingly automated world, partnering with an agency that knows how to balance innovation with intentionality is key. We’re not using AI to cut corners—we’re using it to push your brand further, faster, and smarter.
By choosing AOR, you get a team that understands both the potential and the pitfalls of AI. You get more ideas, better insights, and faster timelines, grounded in the kind of care and strategy only people can provide.
Ready to Work With a Human-First, AI-Smart Team?
Let’s explore how we can put creativity and AI to work for your brand. Reach out to us to start the conversation.