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Making of the Rio 2016 Olympic Logo

Branding, Marketing

As the 2012 London Summer Olympics came to a close Sunday night we can now look forward to the Rio Summer Olympics in 2016. While this may seem like a long way away the Olympic logo has already been developed!

Because we love branding and logo development over here at AOR, getting an inside peek into the criteria and process that went into this logo creation is amazing. Check out this video as it highlights the in depth development the Rio agency, Tatil, took to develop this iconic symbol. Let us know what you think of the next Summer Olympic’s Logo and everything it represents!





 

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