All Roads North had a very specific look and set of goals in mind for their website. Specific enough that we had to throw the idea of leveraging any themes out the window, and we dove straight into Photoshop from day one. In addition to creating a fully responsive website designed and developed completely from scratch, we were tasked with creating a complete brand identity package that would support the user experience on the site, as well as represent the brand in all printed materials.
Working closely with All Roads North to evaluate their target audience and buying behavior, the importance of helping users to picture themselves on one of ARN’s luxury trips became immediately apparent. We set out to design a website, and a brand, around promoting truly experiential travel that was consistently wrapped in the ARN brand.
Through the extensive use of Advanced Custom Fields, we designed and developed a site that’s both visually stunning as well as highly functional—cross-linking significant quantities of various fields of data and tying it all into one cohesive user experience that performances beautifully on desktops, tablets and mobile devices.
