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Biscuits + Berries: Brand Identity

Biscuits and Berries primary logotype and log mark


The Challenge

Creating the Perfect Recipe for an Elevated Brand Identity

Founded in 1991, Biscuits and Berries is a leading catering company in the Denver Metro known for serving delicious from-scratch meals and top-quality catering services. As a company that continually delivers innovative ideas, Biscuits and Berries came to AOR knowing this aspect (as well as their high standards and exceptional service) was not reflected in their current brand and they were in need of a top-to-bottom refresh—that still aligned with their established name.

Biscuits and Berries brand guide interior and cover
Home and Online Ordering pages staggered in desktop browsers
Gallery and Event pages staggered in desktop browsers


Our Approach

Cooking Up Something Fresh with All the Right Ingredients

To begin the project, the AOR team guided Biscuits and Berries through our Discovery process which included a full-day session with the Biscuits and Berries staff and founder. We led their team through a variety of exercises geared towards messaging, visuals, and web design that informed our next project phases: creating a new brand identity and developing their website.

Various Biscuits and Berries logo mark and type variations


The Outcome

Now Serving A New & Improved Brand, Rivaled Only By the Food

AOR delivered Biscuits and Berries an updated, modern and fully-baked brand identity that better reflects who they are as a company and will take them into the future. This new identity allows Biscuits and Berries to share their mission and values with their customers and also makes them stand out within their competitive industry. The team at Biscuits and Berries was so excited about the work that they have already integrated it into their social media channels and used it to inspire new collateral materials and menus used in response to COVID-19 and delivery during quarantine.

iPhone 11 showing Biscuits and Berries Delivery Page and a branded tote bag
Biscuits and Berries business cards front and back
Biscuits and Berries secondary logo shown in gold leaf on a window
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