Care was taken to gather the input of each partner and create a cohesive, scalable brand that reflected this vision. The brand was inspired by the partners’ goals for the project, the history of the building, the people who would be drawn to the space, and the city of Denver itself.
In addition to a cohesive brand, DUS needed a website to build excitement and educate the public on the dramatic renovation. Once DUS opened, the website would serve as an informational source for everything the building had to offer, from various modes of transportation to shops and restaurants. We struck a balance between big, beautiful photos and a healthy dose of white space to reflect the DUS brand.