The essence of Kairoi is opportunity. Specifically, Kairoi represents moments in time when opportunities are seized. Everything Kairoi does—every day and in every service line—is about creating and capturing opportunities for residents, clients, and investors.
Once we had a name, we began creating a visual identity that embodied the personality of the company. Words such as strong, bold, loyal, and confidence inspired this brand.
AOR wanted to not only create something that would have impact and stand out from the company’s competitors but also create something that truly has an inspirational meaning behind it.
The full brand was born through the creation of a black-and-white logo, followed by a color palette application, and was completed through the development of several brand and marketing assets.