New look. New vibe. Same kick-ass agency. Introducing our new brand!

Creating a company hierarchy and brand identity system for a coastal client

Logan Developers Inc

Brand Identity Creation

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THE CHALLENGE + THE APPROACH

We had to give a brand-new organization hierarchy and structure
without losing what made Logan Homes successful in the first place.

To do so, we reimagined the company’s visual identity to mirror their ambitions and created a system that balances the need to keep the original Logan Homes name intact while introducing a memorable acronym system across the organization.

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THE OUTCOME

A multi-dimensional brand identity system for Logan Developers Inc that didn’t sacrifice the established equity of Logan Homes. The new system is fully adaptable to LDI’s future growth.

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