Evolving the craft of teaching to better engage students, and prepare them to thrive in the modern workforce and beyond.

mindSpark Learning



mindSpark Learning began in 2009 as Share Fair Nation, a one-day event aimed at teaching educators how to use technology in the classroom. In the years following their initial events, they expanded capabilities and offerings to include a broader scope of professional learning, as well as development and implementation of custom learning experiences for schools, districts, and other education-based organizations throughout the country.

As their organization evolved, they realized their identity no longer accurately represented their work. This realization prompted the need for a complete name and brand overhaul.


AOR recommended a strategic approach to their brand evaluation. We hosted a full day discovery session, a critical piece of the AOR branding process, to get an understanding of the following:

  • Goals and direction for the evolving organization
  • Insight into history, competitors, and key differentiators
  • Existing branding, including logo other brand elements

AOR took a phased approach to the completion of a new brand identity for mindSpark Learning, which involved these key areas:

We are thrilled with our new name and new brand. Both beautifully capture the mission and spirit of our organization.
Dana Cohen
Director of Communication and Research
AOR rocks. It is that simple. Your professionalism, friendliness, and inspiration are a big part of us. We truly appreciate you.
Mary Lisa Harper
Director of Professional Learning: Instructional Practices