This brand was developed 100% remotely. Through the use of video chat and email communication, this project put our branding process to the test. Before AOR, Rascals Tavern was simply a name and a menu. By collaborating long-distance, we were able to make the brand a reality.
Since all meetings were conducted via video chat, we decided to get a little creative with our discovery process.
By building out extensive visual supplements such as mood boards, personalized mock-ups, and design examples, we were able to get a solid grasp on the brand identity. This set up a great foundation moving forward, and we were able to complete the rest of the process with a highly accelerated timeline.
From the discovery process, we solidified the Rascals Tavern brand personality and core pillars. These enabled us to build a strong brand guide consisting of a logo, design elements, color palette, and messaging platform.
Core pillars: High-quality food. Top-shelf booze. Five-star service.
The messaging platform outlines the way that Rascals Tavern will present itself and communicate with its audiences. This sets the tone for the style and visual representations of the rest of the brand.
The Rascals Tavern color palette is warm and neutral, with tertiary pops of bright colors to bring some personality to the brand.
Rascals Tavern is extremely satisfied with the brand that we created. After the foundational discovery session, we were able to complete the brand and its assets over the course of just a few weeks.