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RevGen Partners: Rebranding

Modernizing a brand to empower employees and customers

RevGen Partners, a Colorado-based consulting business, collaborates with clients to enable their success and continuous improvement through tailored data and technology solutions.

The Challenge:

After years of experiencing rapid growth and success, RevGen’s brand began to feel disconnected with their founding vision and brand perception. Their messaging and identity failed to reflect the kind of company they had become, and the kind of culture they had developed as closely knit employees.

The Process:

This initiative started with an AOR Discovery Session where the RevGen executive and leadership teams came together to dig into the business goals for the rebrand, their services, capabilities and more.

From that meeting we developed a messaging platform that provided insight into all future deliverables, which included: an updated look and feel, refreshed logo, and the RevGen website.

revgen partners brand promise

RevGen Messaging Platform



RevGen Color Palette



Revgen Logo


RevGen Icons



The Outcome:

With the new branding and messaging in place, RevGen is enjoying a stronger sense of purpose, a more articulate cultural identity, and a highly impactful website that clearly communicates their service offerings and thought leadership.

The RevGen team wanted to find a way to incorporate success stories and thought leadership pieces throughout the site. We developed custom post tagging to allow for new posts to be pulled into relevant pages throughout the site.

Since the launch of the website, RevGen has extended their branding to business cards, letterset, company newsletter templates, and more.

Visit the Website

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