Modernizing a brand to empower employees and customers

RevGen Partners



RevGen Partners, a Colorado-based consulting business, collaborates with clients to enable their success and continuous improvement through tailored data and technology solutions. After years of experiencing rapid growth and success, RevGen’s brand began to feel disconnected with their founding vision and brand perception.

Their messaging and identity failed to reflect the kind of company they had become, and the kind of culture they had developed as closely knit employees.


This initiative started with an AOR Discovery Session where the RevGen executive and leadership teams came together to dig into the business goals for the rebrand, their services, capabilities and more. The RevGen team wanted to find a way to incorporate success stories and thought leadership pieces throughout the site. We developed custom post tagging to allow for new posts to be pulled into relevant pages throughout the site.

From that meeting we developed a messaging platform that provided insight into all future deliverables, which included: an updated look and feel, refreshed logo, and the RevGen website.

messaging platform- brand promise

RevGen Messaging Platform


color pallette

RevGen Color Palette

rev gen logos- before vs after

shield icon, shaking hands icon, leaf icon

website mockup on desktop screen


With the new branding and messaging in place, RevGen is enjoying a stronger sense of purpose, a more articulate cultural identity, and a highly impactful website that clearly communicates their service offerings and thought leadership.

Since the launch of the website, RevGen has extended their branding to business cards, letterset, company newsletter templates, and more.