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// Read our thoughts on marketing, get design tips and more.

Ski Resorts Real Time Marketing

As tribute to the great snow we have been having this season here in Colorado, lets take a look at how ski resorts engage in marketing and get you up on the slopes. The snow has done most of the talking for the resorts this year as forecasts of fresh powder motivate skiers to head […]

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Best Super Bowl Ads of 2014

As much as I didn’t want to bring up this year’s Superbowl, I figured we should at least chat about the commercials. Overall I think this year’s super bowl commercials were pretty underwhelming, especially compared to last year’s ads. Being that I was pretty indecisive and could barely even remember any of the commercials, I decided to […]

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The Biggest Ad of Super Bowl Sunday

On Sunday during the Super Bowl, a 30-second commercial usually claimed by companies with millions will be reserved for a small start-up business. Brainchild of mega-millions company Intuit (of Turbo Tax and QuickBooks), the “Small Business Big Game” nation-wide competition has already garnered a lot of attention. Tens of thousands of small businesses entered for the chance at this […]

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Holiday Advertising: Making the Emotional Connection

Even though Christmas is still ahead of us this post may be slightly past due considering many companies launch their holiday advertising campaigns before Halloween. The reason for the ad frenzy is that holidays come with deeply engraved celebratory traditions that advertisers can tap into in hopes of creating that same ongoing connection to their […]

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Lovely Letters

Before computers and catalogs of precision-crafted typefaces, there was imagination, artistic ability, and a steady hand. The work of Sweden’s Martin Schmetzer is a great example of what can still be accomplished with the latter. Hand-lettering has been cropping up in design a lot over the past few years, but it tends to be a […]

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Beautiful Bevs: Soda!

If you’re into really delicious things you should try the Rocky Mountain Soda Co’s Prickly Pear. It’s amazing. While sippin’ down one of those the other day I got to thinking how cool it would have been to go on down to the soda fountain for an afternoon soda but alas, I was a few […]

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The Power of Great Content

Perhaps you’re thinking “oh great, another writer blabbing on and on about the virtues of content.” I admit, I am a writer, but there’s more to this post than my love of content, I promise. Let’s walk through a few questions to make sure we’re all on the same page.  When talking about content, what […]

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How Chipotle is Revolutionizing Marketing

For those of you who haven’t, watch Chipotle’s recently released 3-1/2 minute video ad – “The Scarecrow”. Created by Moonbot Studios, the video is an animated short promoting sustainable farming. Yes, it’s extremely well done. Yes, it’s very memorable. But there’s more to this video than the beautiful animations and thoughtful metaphors. This video could […]

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In Defense of the E-Newsletter

I’m constantly on the lookout for ways to better aggregate and consume information. I have accounts across Twitter, Pocket, Zite, Instapaper, Flipboard, and RSS feeds to my email.  I simply can’t keep up. Of late, I’ve started to find great utility in subscribing to e-newsletters from “can’t miss” websites that post tons of content that’s […]

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Be a (First) Follower

We’ve been taught our whole lives the merit of being a leader, but Sivers has an intriguing point here when he gives the credit of risk to the first follower. After all, the first follower has the potential to not only be an only follower, but a failed leader as well.

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