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The Next Big Thing: Interactive Video

With the recent rise of video marketing online, companies are figuring out creative ways they can use video to tell their story and develop their brand. Whether it is to inform or to entertain, videos are pulling customers in. But how can you take video marketing one step further? How can you engage your customers […]

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Ohhhh, Pinteresting

One of my favorite quotes about branding is this: “Branding is what people say about you when you’re not in the room.” If I met the person who said this, I’d high-five them for nailing it on the head. You know where I found that quote? On Pinterest—one of my favorite places for curating my […]

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Making Sense of Visual Information

Visualizing information through methods such as charts, graphs, and maps, can play a key role in helping an audience understand complex sets of data. When used correctly, these visual tools should augment existing information in order to make the subject at hand clearer by providing additional layers of understanding that the reader or viewer would not get simply by […]

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Big Brands Embrace Bunny Meme

Big brands haven’t always been so successful with their forays into social media. But this week, some major players have have embraced Twitter’s recent “bunny meme” in a way that won’t earn them a fail whale. The meme, started by Tumblr creative strategist Amber Gordon, features a cute little ASCII bunny holding up a small placard—which some big […]

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The Growing Trend of Experiential Marketing

With the controversial “Whatever USA” event wrapping up in Crested Butte, I thought I’d focus on the growing trend of experiential marketing. If you’ve missed all the hoopla about the Whatever event, it was basically this in a nutshell… Bud Light took over the town of Crested Butte this past weekend, painted it blue, had […]

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Social Media and the News

How much of the news you read do you get off of social media? It is no surprise that according to a research study half of Facebook and Twitter users get news on those sites, but is this on purpose or do visitors just happen to stumble across news while browsing? Studies show that Facebook […]

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Is Social Media Right for Me?

“Is social media right for me?” This question is probably the most frequently asked question AOR has received in the recent past from our clients. It’s obviously not black and white, no matter the size, industry, or culture of a brand, getting “social” can be a big undertaking. This summer we’ve seen a couple big […]

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Beautiful Bevs: Whiskey!

For our third go around of this lovely topic, Beautiful Bevs, we will be featuring awesomely designed and packaged whiskey bottles! Whiskey is my drink so I am pretty excited about this one. While searching for whiskey bottles I saw some pretty cool bottles with a wide range of themes but one theme that showed […]

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What’s your style?

I read an article awhile back that featured workspaces of forty famously creative people. When I first started skimming through it, I found myself trying to find my famous desk-style twin. Turns out it doesn’t work like that. From supremely tidy and simple to a hot cluttered mess, the preferred level of cleanliness of a […]

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Ikea’s Instagram Website

As a big fan of Instagram, I was very excited to discover this video on the first Instagram website created by Ikea. Once a year Ikea launches a limited edition designer collection. In order to promote this new collection, they found a completely new way to use Instagram. Essentially they created a website using the features built into Instagram […]

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