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// Read our thoughts on marketing, get design tips and more.

What’s your style?

I read an article awhile back that featured workspaces of forty famously creative people. When I first started skimming through it, I found myself trying to find my famous desk-style twin. Turns out it doesn’t work like that. From supremely tidy and simple to a hot cluttered mess, the preferred level of cleanliness of a […]

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Ikea’s Instagram Website

As a big fan of Instagram, I was very excited to discover this video on the first Instagram website created by Ikea. Once a year Ikea launches a limited edition designer collection. In order to promote this new collection, they found a completely new way to use Instagram. Essentially they created a website using the features built into Instagram […]

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World Cup 2014 Commercials

There’s a lot of anticipation surrounding the start of the 2014 World Cup on June 12th. True to form, Nike has created a couple of truly excellent extended commercials featuring some of the world’s top players demonstrating their breathtaking skills—in Nike products, of course. The first entry, Winner Stays, shows how a little imagination can […]

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Ski Resorts Real Time Marketing

As tribute to the great snow we have been having this season here in Colorado, lets take a look at how ski resorts engage in marketing and get you up on the slopes. The snow has done most of the talking for the resorts this year as forecasts of fresh powder motivate skiers to head […]

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Best Super Bowl Ads of 2014

As much as I didn’t want to bring up this year’s Superbowl, I figured we should at least chat about the commercials. Overall I think this year’s super bowl commercials were pretty underwhelming, especially compared to last year’s ads. Being that I was pretty indecisive and could barely even remember any of the commercials, I decided to […]

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The Biggest Ad of Super Bowl Sunday

On Sunday during the Super Bowl, a 30-second commercial usually claimed by companies with millions will be reserved for a small start-up business. Brainchild of mega-millions company Intuit (of Turbo Tax and QuickBooks), the “Small Business Big Game” nation-wide competition has already garnered a lot of attention. Tens of thousands of small businesses entered for the chance at this […]

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Holiday Advertising: Making the Emotional Connection

Even though Christmas is still ahead of us this post may be slightly past due considering many companies launch their holiday advertising campaigns before Halloween. The reason for the ad frenzy is that holidays come with deeply engraved celebratory traditions that advertisers can tap into in hopes of creating that same ongoing connection to their […]

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Lovely Letters

Before computers and catalogs of precision-crafted typefaces, there was imagination, artistic ability, and a steady hand. The work of Sweden’s Martin Schmetzer is a great example of what can still be accomplished with the latter. Hand-lettering has been cropping up in design a lot over the past few years, but it tends to be a […]

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Beautiful Bevs: Soda!

If you’re into really delicious things you should try the Rocky Mountain Soda Co’s Prickly Pear. It’s amazing. While sippin’ down one of those the other day I got to thinking how cool it would have been to go on down to the soda fountain for an afternoon soda but alas, I was a few […]

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The Power of Great Content

Perhaps you’re thinking “oh great, another writer blabbing on and on about the virtues of content.” I admit, I am a writer, but there’s more to this post than my love of content, I promise. Let’s walk through a few questions to make sure we’re all on the same page.  When talking about content, what […]

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