Learn about current branding trends and how AOR has applied branding strategy for clients.
Dove, known for advertising campaign’s aimed at empowering women to embrace their beauty, carried out, with the help of Ogilvy & Mather Brazil, a moving experiment on how women see themselves.
We just finished up a branding document for the new Union Station – clearly outlining its brand, how to properly use its brand and, more specifically, logo on various marketing… Read more »
I love seeing a new interpretation of a commonplace item. When the new interpretation is fun, funky, and well-designed, I just can’t help but smile. Take the toilet plunger. An… Read more »
There are so many great Super Bowl ads to choose from that it makes it hard to pick just one. Of course, a few stand out for being incredible creative–most… Read more »
After recently going through the long, frustrating process of buying a car I found the new Volkswagen Jetta commercial to be pretty interesting/commical.
Just when I thought there was nothing else that could be “Hipsterized,” I discovered hipster logos. Logo trends have always existed (see here and here) but to actually classify a… Read more »
Annnd it begins! Those pesky end-of-year lists that we love and hate at the same time. AdWeek does their part by offering up “The Ten Best Commercials of 2012.” From… Read more »
“In the competitive world of look-alike products, a distinctive company logotype is one, if not the, principal means of distinguishing the maker of one product from that of another. The… Read more »
Strongbow Gold is bringing to market the world’s first smart bottle top. The bottle top uses a layered band containing active RFID (Radio Frequency Identification) technology, which, once broken, can… Read more »