The world now moves at the speed of a tweet. And digital marketing trends seem to change just as quickly. But one thing is clear, B2B marketing tactics are essential for any business to stay in the game. That’s why we’re looking at four tactics to grow your business. Let’s start with…
1. Relevant, custom content marketing
Content marketing isn’t a new concept. In fact, 89% of B2B marketers currently use it. That’s because great content marketing builds authority and trust for your brand. Blogs are one highly effective approach. Small businesses that blogged in 2016 saw a 126% increase in lead generation. It’s also important for companies to ensure their social media outlets are interesting and maintain a cohesive tone. If used well, content marketing offers a ton of potential to spread the word about your brand. But stellar content can only get you so far. You also need…
2. A polished, high-performance website across devices
It takes web users only 10 seconds to decide whether they’re going to stay on your website. Even worse: 40% will jump ship if your site takes longer than three seconds to load. Ouch.
With attention spans like that, top of the line website design and functionality are key to user engagement. Your site needs to establish your brand and leave an impact that will keep users coming back. But a desktop-friendly site isn’t enough anymore. Now that mobile-only internet users have officially surpassed desktop, mobile is clearly where the game is going. And with Google’s mobile-first indexing system, the quality of your mobile site will have a major impact on your brand’s impression. However, the real key to getting visitors on your site is…
3. A targeted SEO strategy
If you want your target audience to actually be able to find your blog or website, creating a strong Search Engine Optimization (SEO) strategy is vital. SEO tactics help your business rise in search rankings, which is key because 94% of users don’t look beyond the first page of Google results. Thanks to marketing agencies, small to mid-size businesses can afford to invest in advancing their SEO rankings. And large firms stand to save time and money by looking to outside providers. But if you really want to make sure your marketing is doing its job, then you’ll have to keep track of it.
4. In-depth reporting and analytics
To prove your marketing efforts are successful, you need to use in-depth reporting and analytics. These metrics allow you to measure the results of your B2B marketing services and understand what’s working. And more importantly, what’s not. Luckily, there are tons of tools available that can help you collect accurate data on your marketing successes. These tools allow you to find trends for important performance metrics like revenue, cost per lead, conversion rates and more. Admittedly, it’s a lot to keep track of. That’s why your B2B marketing services should also offer…
Our B2B marketing services to the rescue
Now that you know the four essential B2B marketing tactics needed to grow your business, let us help you get started by emailing firstname.lastname@example.org.
Jeannie works with our clients to bring their brand to life through digital and traditional tactics. She also nails the social media thing.
Jeannie has almost a decade of experience working on both the client and agency side with organizations in hospitality and tourism, nonprofits, neighborhood advocacy, construction development, and high-tech B2B industries. She holds a B.S. in Public Relations from Syracuse University and holds HubSpot certifications in Inbound, Content, and Email Marketing.