A Shared Vision — The First Key to Placemaking

Real Estate Development

Read Time: 2 Min

Welcome to the first key to placemaking!

Before we get too excited, here’s a quick refresher —

Placemaking imbues physical buildings and locations with meaning by putting people first.

We’ve found ourselves incorporating the concept of placemaking in our real estate development projects over the years. Recently, we asked ourselves — how can we take this growing knowledge a step further? Then along came our research report — “Making Places.”

If you haven’t been following along our placemaking journey so far, be sure you check out our previous insights to catch up. In the meantime, we thought we’d share a bit about what steps real estate developers like you could be taking to successfully implement placemaking within your project — in what we call “The 3 Keys to Placemaking.”

3 Keys Graphic

Our report goes into each of the keys in-depth, but for now, let’s take a peek at the first of them — having a shared vision.

Want to Learn How to Make Your Community Stand Out?Download AOR’s Free Research Report — “Making Places”

Discover the power of putting people first, and let it change the way you approach your property development project. You’re one step away from the keys to success.

So, what is a shared vision?

A shared vision seeks to develop consistency within a project and ensure the end product has cohesion. In other words, it is a mental image of the look and feel of your development and what it will mean to the community.

Want to know how to effectively implement a shared vision? Find out in our report.

Interior of Denver Union's Station

Okay, but what does this have to do with placemaking?

Well, the vision is a guide for how the rest of the decisions about the project are made — if all decisions have the same goal in mind, then placemaking has a higher chance of success. Really what we are trying to say here is, when everyone involved works with the physical and emotional aspects of a development in mind, and the project is successfully completed, then placemaking has a better chance of also being successful. The end goal of a development is to have meaning and personality, in order to get audiences excited to be a part of it.

You want your project to fulfill what it set out to do, right? A shared vision will get you there.


Since you have to start somewhere, starting with a shared vision is a good route. It brings every aspect of the development project together and influences decisions so that at the very least, when all is said and done, everyone is working towards the same goal.

But we’ve got a lot more to say about the importance of a shared vision. Our report goes into the specific results of our research study and highlights more of the reasons why a shared vision is one of AOR’s three keys to placemaking. Stay tuned to learn about key #2.

Related Insights

Selecting the Right Type of Website for Your Property

Website Design, Website Design & Development, Real Estate Development