What even is Placemaking?! And why you should care.

Real Estate Development

Read Time: 2 Min

If you’ve not heard of placemaking before, you’ll be begging for more information by the end of this post — and lucky for you, we’ve got a lot to share.

See, for the past ten years or so, AOR has incorporated placemaking into our various real estate development projects and in the process we’ve learned a thing or two.

The concept of placemaking mainly applied to municipalities and public spaces work in the past, but as an agency, we’ve seen it come to life more and more within our real estate development and hospitality verticals. Because of this, we knew it was an important time to educate our clients and other marketing professionals about the benefits of placemaking within a development project.

To do that, we conducted a survey that highlights the understanding of placemaking within the industry and put together an extensive report based on our findings, which you can read here.

Want to Learn How to Make Your Community Stand Out?Download AOR’s Free Research Report — “Making Places”

Discover the power of putting people first, and let it change the way you approach your property development project. You’re one step away from the keys to success.


In the meantime, we’ve yet to tell you exactly what placemaking is…

To answer that question:

Placemaking involves strengthening the connection between a development project and the people who will utilize the space.

In other words, it imbues physical buildings and locations with meaning by putting people first.

Placemaking is:

  • People-first
  • Visionary
  • Flexible
  • Collaborative
  • Emotional
  • Inclusive

Placemaking is not:

  • Design-driven
  • One-size-fits-all
  • Face-value
  • Unemotional
  • Thoughtless
  • One-dimensional

We get into more detail in our report, but you get the idea.

It is our goal to emphasize that placemaking is important in each step of the development process; construction, architecture, interior design, and even branding and marketing — which is where we would come in.

Wavy line graphic

So why should you care?

Because projects that take placemaking into account every step of the way have a greater chance of successfully convincing audiences to live, work, or play there.

Placemaking at its core puts people first, and as a people-first agency, we know how well that works and we have the tools and knowledge to help guide you in the right direction. Don’t believe us? Dig into the report to learn more about our research into the attitudes surrounding real estate development and the ways in which we believe you can be successful with placemaking.

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