As the campaign came together, we created broadcast spots and radio, OOH and print, campus signage and swag. But most importantly, we created a chance for people to tell their stories. Stories that in turn could affect future students.
We heard stories of community coming together for each other, of eye-opening experiences that shifted perceptions, and of hands-on learning that directly affected futures. When all the stories came together it was clear that CSU Pueblo isn’t just a school, it’s a place of transformation. A place that doesn’t just change minds, attitudes and beliefs — it changes lives.
Interested in seeing your school or educational institution being brought to life in a campaign? Check out our other work in the category and reach out here.