Denver Agency

Brand Refresh and Website


Denver Agency has always stood out within the insurance industry—not only because of the unique individuals who are their customers but also because of the elevated, luxury brand the company has built for itself.

Since Denver Agency is always striving to push the brand forward, they came to AOR to refresh the brand and, in turn, develop a new website to continue the business’ evolution.


Through our discovery process, we were able to discuss the existing brand, goals for the refreshed brand and website, target audiences, aesthetic preferences, and functionality requirements for the website.


After the discovery meeting, AOR was able to better understand the Denver Agency target audience, along with their standards, and ultimately how we could position Denver Agency as the insurance expert for their particular audience.



For the brand update, three style options were presented with each option including updated color palettes, typography, photography, and visual elements. The approved brand elements were then applied to both traditional and digital tactics, including the development of a new website.

The refined Denver Agency brand resembles more of a hospitality company than an insurance agency, giving the consumer the ultimate feeling of high-end service.

mockup of brand colors and typography

mockup of digital elements for website and photography style


Since the rebranding, Denver Agency has used the new brand identity in more than just the website but also letterset, collateral, and events.