One Website. Many Audiences.
For years, AOR has acted as an extension of Douglass Colony’s internal marketing team, helping them with everything from building marketing plans to crafting creative. Now, we were tasked with redesigning and rebuilding their website to help them stand out in the increasingly crowded construction and roofing industry. The website needed to clearly display Douglass Colony’s many services for their six independent divisions which meant that
not just the content, but the UX as well, had to resonate with each division’s target audiences — all of whom had their own needs and priorities. Last but not least, we also had to create a showcase for the incredible breadth of projects that Douglass Colony has completed over the years, cementing their name as the premier specialty contractor for Denver and the Rocky Mountain region.
Let the Work Speak for Itself
Before our team got started on the website itself, AOR executed a multi-day, multi-location photoshoot in order to produce a library of assets for all six divisions, and the main company, that matched the quality of Douglass Colony’s new brand. We then built an easy-to-navigate project page with multiple filter functionalities, allowing users to sort by project type, material types, and more. Each service division was given its own section of the site and was broken down
into subcategories for easy navigation and clear acknowledgment of Douglass Colony’s expertise. These service pages also feature testimonials from past clients as well as links to past projects relevant to that service. Testimonials from current and past employees were also included on the career page, allowing for first-hand experience to speak to what employee life at Douglass Colony was like.
A Major Boost in Traffic
The result is a sharp, clean, and easily navigated website that stays true to Douglass Colony’s brand DNA on every page. Since launch they have seen a major boost in traffic on most pages with some seeing over 500% more visits. Finally, Douglass Colony has a website as well-built as every single one of their projects.