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Fortis Private Bank: Rebranding

Breathing life into a brand to take their look to a luxurious level

Fortis Private Bank (FPB) is built on a singular goal: be the best private bank by empowering clients to achieve more through world-class knowledge and service. They service high net worth individuals for their personal and business banking needs.

The Challenge:

FPB had experienced a lot of growth in recent years and had strategically adjusted the direction of the company accordingly to ensure continued success. Their brand needed to be refreshed to reflect this strategic adjustment and attract the target demographic they desired and help them reach their goals.

The Approach:

Inspired by brands the target audience admires, we refreshed their existing logo (making sure to keep its existing brand equity intact) along with several items that made up the full brand identity, including:  

  • Color palette
  • Typography
  • Graphic elements
  • Photography treatment
  • Logo variations

The Process:

The rebranding came to life through the compilation of a final style guide and was launched to the public through a mixed media strategy that included:

  • Website launch
  • Letterset development
  • Client advisory board meetings
  • Whitepapers
  • Email campaign
  • Company swag
  • Sweepstakes series
  • Debit card designs

The Outcome:

The client was thrilled with the look and feel of the updated brand as well as the technical enhancements we delivered. Our mobile friendly responsive design boosted SEO and increased engagement with their target audience while also helping improve page speed. SSL encryption and additional security measures were also incorporated in order to create a secure connection for customers and their sensitive information.

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