ICON Engineering specializes in civil engineering solutions and water resource engineering. As they approached their 25th anniversary, they sought AOR’s expertise to modernize and elevate both their brand and digital presence. The ICON team had two main objectives with this transformation: to instill a renewed sense of pride and unity among their internal team and to align their external brand image with the high-caliber services and stellar reputation that ICON has cultivated in their industry.
We initiated our partnership through an intensive, full-day discovery workshop. This immersive session was strategically designed to unearth critical insights that would inform both the visual and verbal aspects of their brand identity. We also completed user journey exercises to shape the foundation of the user experience for the new website.
Looking ahead at ICON Engineering’s next 25 years, we recognized that refining the brand’s messaging and positioning was going to be paramount. We embarked on a comprehensive brand narrative development process, crafting a suite of communication tools designed to resonate both internally and externally as well as to guide the creation of future messaging.
Our collaborative effort delved deep into the essence of ICON Engineering, unearthing and articulating a compelling brand story, a refined mission and vision statement, personality, and a distinctive tone and voice to represent them authentically.
In response to ICON Engineering’s specific website requirements, AOR proposed and delivered a streamlined, multi-page website that effectively showcases their narrative in the digital space. The result is a cohesive and impactful online presence that not only meets ICON’s immediate needs but also positions them for future growth. This new digital foundation seamlessly integrates with their refreshed brand identity, creating a unified and professional image across all touchpoints.
