Agency Off Record

Ivy Residences: One Page Website

Ivy is a new boutique condo development coming to Denver’s LoHi neighborhood. Ivy will offer unique condo residences from studios to two-bedroom penthouses.

The Challenge:

In a saturated market, the Ivy team wanted a one-page website that would help the development stand out from other luxury cookie-cutter properties. The website also needed to be used as a lead generation tool for the broker team to continue to build a list of interested potential residents to market to throughout the construction process.

The Approach:

We started with a website discovery phase, allowing us to gather information on competing real estate developments, review existing Ivy properties, and conduct an in-person discovery session with all the key stakeholders. Our web team was able to gather all pertinent information and gain a full understanding of the target audience to create a strategic plan for the design and development of the new website.

The Process:

We applied our discovery findings and turned the information into strategic deliverables, including:

  • Sitemap and Content Map
  • Website Wireframes
  • Website Design
  • Website Development
  • Testing and Launch

AOR content map for Ivy

Icons

Ivy icons for new website

We expanded each of the specific brand elements to further integrate the brand through the design and development of the website.

Ivy Residences website mockup

The Outcome:

Launched in January 2018, the site has already generated significant interest for the Ivy property. Take a look at the finished product, view the Ivy Residences website.

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