Ivy Residences
Single Page Website
THE CHALLENGE

Ivy is a new boutique condo development coming to Denver’s LoHi neighborhood. Ivy will offer unique condo residences from studios to two-bedroom penthouses. In a saturated market, the Ivy team wanted a one-page website that would help the development stand out from other luxury cookie-cutter properties.

 

The website also needed to be used as a lead generation tool for the broker team to continue to build a list of interested potential residents to market to throughout the construction process.

THE APPROACH

We started with a website discovery phase, allowing us to gather information on competing real estate developments, review existing Ivy properties, and conduct an in-person discovery session with all the key stakeholders.

Our web team was able to gather all pertinent information and gain a full understanding of the target audience to create a strategic plan for the design and development of the new website.

 

THE PROCESS

We applied our discovery findings and turned the information into strategic deliverables, including:

  • Sitemap and Content Map
  • Website Wireframes
  • Website Design
  • Website Development
  • Testing and Launch

We expanded each of the specific brand elements to further integrate the brand through the design and development of the website.

screenshot of a website content map

gray illustrations- coffee cup, building, lamp, ice cream shop

Group-3
THE OUTCOME

Launched in January 2018, the site has already generated significant interest for the Ivy property. Take a look at the finished product, view the Ivy Residences website.