Kisinger Campo & Associates
Branding, Website Design & DevelopmentIndustries
Half A Century of Community Commitment Boiled Down
That was the challenge.
Kisinger Campo & Associates is a values-driven engineering partner focused on their commitment to integrity and the communities they serve. After 50 years in the industry, they have a lot to celebrate.
Without sacrificing the story and foundation of what they’ve built over the last 50 years, KCA wanted to partner with an agency like AOR to modernize, evolve, and look to the future.
But how do you tell such a big story in just a few sentences or one logo?
You start from the ground up.
Getting to Know Their Foundation
As a key influencer in the transportation engineering industry, KCA services clients throughout the Southeastern United States. From local governments to infrastructure development companies, they’re all over the map.
The consistent thread? Trustworthiness, People-Forward, and Commitment to Quality
These were three of the main words we heard in discovery and carried with us throughout the project.
Moving KCA Forward
Through careful consideration of their past and out of respect for where they’ve been, our team worked to establish a narrative identity and logo system that tells the story of who KCA is, the values they stand for, and where they hope to go in the future.
Their values haven’t changed much over the years, but by defining them and creating a structure for their story, we’ve given them the tools to better speak to who they are in the future.
Their logo has evolved throughout the years, and the new mark fits in perfectly. It elevates their story and looks to the future of what KCA hopes to do for their communities.
Showing It To The World
Through print collateral, emails, and other swag for employees, we’ve since helped KCA launch its new brand into the wild.
The best way to showcase a new brand and story to the world is through a brand-new website. Our digital team worked to get the new site up and running for launch. The site now better reflects the new brand, honors their history, and speaks to the modernized future they hope for.
