AOR has been lucky enough to partner with TD SYNNEX on many projects throughout the years. Recently, the team came to us needing a campaign for their new StreamOne project — a cloud management platform built for operational efficiency. The product campaign needed a distinct identity that would be memorable, catch attention, and succinctly communicate the nuanced product’s benefits. We then needed to translate this concept into a landing page design.
Our first challenge was gaining a full understanding of the StreamOne product so that we could accurately communicate its value. StreamOne is a new kind of Ecosystem Orchestration Platform (EOP) that helps customers drive revenue growth — a fantastic offering but one that is hard to summarize without skipping important details. Our discovery process gave us the chance to talk to the TD Synnex team in-depth and at length to get a handle on everything that set StreamOne apart.
Our team developed two concept options for the client to choose from. One based on the existing TD SYNNEX brand to create immediate connection and recognition, and one completely new approach that would allow TD SYNNEX to set StreamOne apart from their other offerings.
The final concept uses TD SYNNEX colors with a new copy approach to help consumers make the connection to TD SYNNEX while giving this campaign a chance to talk about this product in a novel way. Thanks to StreamOne’s ability to tailor the way it works to each user’s needs, the headline ‘Making IT Personal’ led the copy.
Now that our concept was locked in, we turned our attention toward designing a landing page for StreamOne. Our content strategy and UX was distilled into wireframes that we then dressed with the campaign branding. This was a unique case where the TD SYNNEX team took our designs and created the landing page themselves, to be able to host it as part of their original site.
The brand and landing page gave the new product the distinct, recognizable identity that TD SYNNEX was looking for. Along with the landing page designs, we also provided robust branding guidelines for StreamOne. Now, their users can refer to the product by name and distinctly identify the value it provides them, rather than StreamOne getting lost in TD SYNNEX’s large arsenal of tools.
Amazing work! Super creative, professional, and easy to work with. I’ve worked with AOR for 10+ years, and they are my go-to agency for creative visual themes and advertising.
– Jessica Warmath, Global Senior GTM Manager at TD SYNNEX